“It is a cliche that most cliches are true, but then like most cliches, that cliche is untrue.”
– Stephen Fry
I thought I’d take a minute and talk about some of the cliches that potential clients love to use. One of my favorites is “I’m just working for the weekend.” If you’re just working for the weekend, what about the rest of the week? How about “My boss is a real piece of work.” Really? What kind of work is he? Or how about this classic “It is what it is.” My high school English teacher would have jumped all over this one screaming something about unclear pronoun references. In each case above, the prospective client is expressing dissatisfaction with their employment situation by cleverly disguising it behind a phrase that doesn’t really mean a lot. My job is to help them develop clarity around what makes them unhappy and how they can change things for the better.